A collection of 4 posts
Modern customers expect personalized interactions, tailored products and services, and seamless journeys that anticipate their needs and preferences. To meet these demands, businesses must leverage the power of big data analytics. Big data analytics offer companies a wealth of customer insights, enabling personalized interactions and data-driven decision-making. By harnessing data
Consumer behaviors constantly evolve, but the pandemic pushed some new characteristics that have some companies in panic mode. The post-2020 consumer wants more than price and quality; they want to feel that brands know and understand them. They want a customer experience, not just a purchase. Companies know this is
While many companies struggled during the initial months of the COVID-19 pandemic, for others, it was a moment to prove what was possible. Migration to cloud-based communication and collaboration solutions was initially pursued for cost savings and agility benefits but became essential during the pandemic. Now, more than two years
