3 Key Areas for Digital Transformation Success

Digital transformation is best when it is directed at customer experiences, productivity, or equipping employees.

When your company is pursuing a digital transformation strategy, there are many turns, obstacles and adjustments along the way. Sometimes those changes can become full-blown strategy redirection, but in more of a drift pattern than a decisive reorganization.

How can you tell if your digital transformation has gone off the rails? It’s an important question because digital workplace transformation is a costly and time-consuming pursuit, but companies distracted by new flashy apps or overblown benefits of a specific feature can inflate the investment.

There are three major areas that successful digital transformation strategies prioritize:

Customer Experiences

The main goal of any technology investment is the customer, and with cloud solutions increasing agility and flexibility, staying ahead of the competition can be challenging. Customers expect far more than a convenient, uneventful transaction. With the vast amounts of data that companies collect about their purchases and browsing behaviors, they anticipate a customized, highly personal experience each time they visit the company’s site.

A clear understanding of how any digital transformation initiative affects the customer, whether it’s intended to impact them directly or not, should be a key part of any technology implementation decision.


Many of the solutions adopted by forward-thinking companies come with significant productivity enhancements. From features in communications solutions that speed up decision-making with shared workspaces to sensors on devices that allow for continuous monitoring, there are a lot of opportunities for shortening production cycles.

For companies beginning a set of digital transformation initiatives, productivity improvements often represent low-hanging fruit. They deliver quick but long-lasting benefits in the form of cost savings, streamlined processes and labor-saving advantages.

Employee Empowerment

The ways in which digital transformation intersects with employees is a multi-layered set of factors critical to an organization’s success. First, it’s important to have buy-in from employees on any technology investment. They need to have a clear picture of the benefits they can expect, how it will impact their responsibilities and the type of support they can expect during the implementation.

Employees also need to understand the reasons behind the change. They need to be provided with the considerations that led the company to a specific solution and the role it will play in the broader organization. Employees are closer to the day-to-day functions than leadership, so executives should be quick to seek the opinions and insights of team members as they make decisions about new technology. Open communication across the organization is a key part of any successful transition to a new digital environment.

When it’s time to implement a path for digital transformation or when you are considering a redirection of an existing strategy, contact us at ITBroker.com. From evaluating your approach to assisting you in leveraging the best specific solutions, we are here to help.